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Australian Food Exporters Aim to Enlarge Chinese Market in CIIE

Australian lobster, goat meat and wine exporters introduced their activities and growth targets in the Chinese market at the Ninth China International Import Fair (CIIE) in Shanghai. At the Australian national pavilion, visitors were presented with cooked rock lobster, while Geraldton Fishermen's Co-operative executive Marc Anderson said the fair provided an opportunity to reconnect with consumers about two years after China lifted restrictions on Australian lobster imports.

Australian Food Exporters Aim to Enlarge Chinese Market in CIIE — source visual
Photo: Global Times

Anderson stated that his companies had about 5,000 tons of lobster, and that about 60% of the production could go to China. Products extracted off the coast of Western Australia are transported by air to Hong Kong in about eight hours, from which they are shipped to Xiamen, Guangzhou or Shanghai. The Chinese market has grown stronger, Anderson said, adding that they see this market as part of broader and diversified export strategies.

Western Meat Exporters Pty Ltd, while attending CIIE for the first time, offered hot pot with all goat carcasses and cubed goat meat prepared for cooking at home. The company has been exporting goat meat to China for 13 years and accounts for about 10% of Chinese sales. Australia's Swan Vintage Pty Ltd exports about two to three million bottles of wine annually to China; the company official said China is its most important market outside Australia.

In Australia's national pavilion of more than 1,700 square metres, 190 companies display packaged food, wine, drink, dairy, meat, seafood and agricultural products. According to Austrade data, Australian companies' exhibition space at the fair expanded by 25% compared to last year, with about 30 to 40 participants attending CIIE for the first time. The Australian government has also implemented the Access to New Market Initiative, which supports participation in fairs in China.

Sources

English translation of AgroAjans’s Turkish report. Original publishers are linked above.

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